The campaign is a movement designed to celebrate creatives across Africa who present Johnnie Walker’s long-standing “Keep Walking” mantra in their different trades and walks.
The campaign began with a symbolic walk from Capital Shoppers Nakawa to Thrones Lounge, which is located on Bandali Rise in Bugolobi. The walk represents the every day steps and leaps that today’s youth have taken and continue to take in their efforts to change and shift culture.
During the launch, rapper Navio was introduced as Uganda’s National Walker. Burna Boy will join Navio, the Macro Walker and Pan African face of the campaign, who has announced as the Macro Walker and Pan African face of the campaign months ago.
The choice of Navio as the National Walker does not come as a shocking choice because the rapper has held steady in is the trade of hip hop, made a living, and mentored today’s as well as future rappers in an environment where rap was and still is not considered a good choice of music.
Navio, like Burna Boy, persevered, changed, and shaped the rap game in the country and on the continent, defying all odds to become the “African Giant.”
Juliana Kagwa, UBL’s Corporate Relations Director, spoke on the determination of the youth and why brands like Johnnie Walker are tapping into that demographic to bring campaigns like the Walkers’ campaign to life.
“This campaign is a fitting representation of the positive development of our culture and generation. It is why “Keep Walking” was created; to put a spring in our steps as we venture into the new, find our own paths, build our own future, and become a generation of giants. He stated that he does not think of any other way to spread this message than to work with our stars and celebrities that embody the attributes of the Hohnniw Walker Brand, she said.
Navio has revealed along side other Walkers that include; DJ Turkana, a Ugandan female DJ of South Sudanese defeat that featured in the Johnnie Walkers’ pan African TV commercial alongside Burna Boy, radio personalities – Timothy Code, Jaluo as well as Deedan. Other Walkers include celebrated disc spinner- DJ Slick Stuart, as well as bar marketer Raymond Kalemera, aka Slay Farmer.
The campaign will also draft regional Walkers who have, in their own right, reshaped and owned the creative spaces in other areas across the country.
The launch marked the beginning of the WALKERS NATIONAL TOUR, characterised by upbeat, exciting premium experiences expected to kick off with a Kampala edition next Friday, April 2nd, 2022.
The tour will then head upcountry to cities like Masaka, Mbarara, Fort portal, Jinja, Mbale, Gulu, and Arua.
