‘This Is Cape Town’ campaign goes global, reaches London, New York and Europe
Focus of This Is Cape Town is to ensure that global attention translates into real travel demand with real spend in the local economy and real job opportunities for Capetonians.
Cape Town targets Chinese travellers to expand tourism marketing campaign
The strategy is in line with a survey, conducted by marketing experts at the China Trading Desk, who found that Chinese outbound travellers are tech-savvy and reliant on social media…