South Africa: The city has presented insights from ITB Berlin 2025. Wesgro was honoured to be part of ITB Berlin 2025, as the world’s leading travel and tourism trade show. Alongside South African Tourism, they joined 100,000 industry professionals in showcasing the destination and driving global partnerships.
Reportedly, as a premier platform for the global travel industry, ITB Berlin provided a valuable opportunity to strengthen the connections with key partners. The platform engaged with new markets and highlighted the diverse offerings of the Western Cape.
Moreover, the key takeaways from the event included new opportunities with the Trusted Tour Operator Scheme (TTOS) that enabled travel from China and India.
The content creators and media are amplifying the destination visibility across the key markets by sharing the unique experiences of the region.
As per the latest sources, Germany remained a key source market with travellers drawn towards nature, adventure and cultural experiences. It recorded, repeated high visits and reflected strong destination loyalty. With off-the-beaten-path exploration people in ITB Berlin 2025 seeks authentic experiences.
The Wesgro team extended a heartfelt gratitude to the stakeholders, industry partners and colleagues for their collaboration. They acknowledged the teams present there especially the South African Tourism.
The ITB Berlin Convention took place as part of ITB Berlin from March 04 to 06, 2025 at the Berlin Exhibition Grounds. Last year in 2024, the convention attracted 24,000 visitors and participated in 4 stages with a total of 17 themed tracks.
The motto of the convention 2025 was ‘The Power of Transition lives here’. Furthermore, participation in the ITB Berlin Convention is included in the trade fair ticket, that are available in the ITB Berlin Ticket shop.
Notably, selected sessions of 2024 were streamed and can be viewed on the YouTube Channel.
ITB Berlin is known for ‘Inspiration, Innovation, Knowledge, Leaders and Much More’. More than 60 years the name ITB has stood worldwide for industry knowledge 365 days a year, considering networking and trendsetting events, whether being in a virtual in-person or hybrid format.
Every year in March the world of international tourism is gathered at the largest travel trade show. MICE Show Asia and Travel Tech Asia together, along with the B2B trade show and conference ITB Asia are the leading trade shows for the entire Asian travel market which is organised annually in the month of October, in Singapore.
ITB China, focuses on the Chinese B2B travel market that takes place together with the ITB China Conference in May, annually. ITB India made its debut online in April 2021.
Since 2023, the B2B trade show and conference focused on the Indian and Southeast Asian travel markets that was held live in Mumbai every September.