South Africa: Wesgro, the official tourism, trade and investment promotion agency for Cape Town and the Western Cape, marketing them at global level, has reflected on their successful 2025.
As the year 2025 comes to an end and the New Year 2026 is going to begin, Wesgro extends its sincere thanks to the partners and stakeholders for their ongoing collaboration. Their support has been instrumental in strengthening Cape Town and the Western Cape. It has positioned both regions as a premier investment destination, which is a trusted source market for goods and services, and is also a globally recognised tourism destination.
All this year, Wesgro has achieved notable milestones over the first three quarters of Financial Year 2025-26 (FY 25/26):
- It facilitated ZAR 7.6 billion in new investments.
- Reached ZAR 2.4 billion in export declarations.
- Secured 26 conference bids FY-26 for the period CY-25 to CY-28, with a projected direct economic impact of R607.5 million.
- Expanded connectivity with two new routes, a year-on-year growth of 6% in international passengers and air cargo trade volume growth of 52%.
- A Global Nomination for the Cape Town Air Access project for the Destination Category at Routes World Awards.
- Advanced trade through Cape Trade Portal, which now showcases 8,366 products and services by connecting 681 international buyers with 1311 Western Cape Business.
- It welcomed 79 ships during the 2024-25 season that resulted in total growth of 18% from the previous season and 127,000 passengers with a year-on-year growth rate of 16%.
- Attracted an audience of 12.2 million from two campaigns: the ‘Future is Made Here’ investor confidence campaign; and the targeted ‘Made in the Cape Trade Campaign’ in India. This trade campaign generated over 1 million hits for the Cape Trade Portal.
Considerably, Wesgro is on a mission to drive inclusive and sustainable economic growth, strengthen competitiveness, and create jobs in Cape Town and the Western Cape. The PR agency extended gratitude to all for their contribution in achieving this objective. They wished all a joyful and restorative New Year.