South Africa: Countdown for flagship event ‘Made in the Cape 2026 Hosted Buyers’ Programme’ has begun. In just one month, Wesgro – the official tourism, trade and investment promotion agency for Cape Town and the Western Cape, marketing them at global level, will be welcoming 35 international buyers to the #MadeInTheCape2026 Hosted Buyers’ programme. The event will be observed from March 02 to 04, 2026 at the popular venue CTICC of Cape Town.
For these three consecutive days, the buyers will take part in over 500 targeted B2B meetings with Western Cape exporters who will be offering high-quality goods and services that are carefully selected from Wesgro’s trusted virtual marketplace i.e. the CapeTradePortal.
This flagship initiative will continue to unlock access to new markets and new buyers, by strengthening export readiness while driving sustainable and inclusive economic growth across Cape Town and the Western Cape.
Made in the Cape 2026 B2B buyers programme will be connecting global buyers with the Western Cape’s most trusted exporters based in the region. The programme will include:
- Pre-event virtual B2B matchmaking to identify top export-ready companies
- Curated in-person B2B sessions with shortlisted companies
- Half-day seminar, VIP invitation to the welcome reception and cultural dinner experience
- Targeted site visits to exporters’ premises
It is a great opportunity for all the visitors to diverse their source, quality, sustainable goods and services at competitive prices from one of the world’s most renowned export destinations. They can become part of the global connections that is shaping the future of trade.
Made in the Cape, powered by Wesgro, is a catalytic export brand that aims at enhancing the overall local and international recognition of the Western Cape, speaking to sustainability, quality, trust and diversity. It drives the growth of the CapeTradePortal.com locally and internationally, Made in the Cape which promotes direct relationships with international buyers, driving breakout export grown from the Western Cape.
This initiative adds a layer of credibility and excellence to Western Cape business offerings, enhancing their prospects in the global market. By registering on the portal, Western Cape businesses gain access various networking opportunities and marketing material to help grow their business capacity in exports.