AMEX Travel considers South Africa among Top Destinations for 2025 

AMEX has released its annual list of trending travel destinations that features ten must-visit global hotspots.  

Representative image of AMEX Travel card
Representative image of AMEX Travel card

South Africa: American Express (AMEX), the renowned payment cards company, has just released its annual list of trending travel destinations that featured Top-10 must visit places of the world. 

AMEX placed South Africa on third position. It considered SA’s Franschhoek as a must visit destination. They wrote in its praise that “South Africa wine is on full display in Franschhoek, which is a mountain-ringed gem and the perfect add-on to a safari vacation with dozens of wineries, also including farm-to-table restaurants and hiking too.” 

They also recommended a go to hotel which is the famous one ‘Delaire Graff Lodges and Spa’. 

As the year 2025 is almost near and travellers are already booking their getaways the earliest. Considering this, AMEX has released its annual list of trending travel destinations that features ten must-visit global hotspots.  

Reportedly, the list is based on the data that is received from the card member reservations and year-on-year increases.  

According to the data, the United States is mainly focusing on travelers who want to visit the great outdoors. President of American Express Travel – Audrey Hendley said, “Moab, Utah and Sun Valley, Idaho is looking for growth in bookings, especially from Millennial and Gen-Z.” 

The travel bookings majorly consist of accommodations such as ULUM Moab, where luxury safari glamping tents offer a secluded stay near Canyonlands and Arches National Park. This also includes the Sun Valley Resort along with year-round outdoor adventure and a full-service spa. 

Both the properties are a part of AMEX’s refreshed Hotel Collection. They have built a portfolio of over 1,000 upscale accommodations worldwide. AMEX confirmed that more than 300 new hotels were added in the year 2024. 

Notably, the guests of Hotel Collection receive exclusive benefits such as late checkout and a US $100 property credit, while booking directly with AMEX Travel and with an AMEX Platinum or AMEX Gold Card. 

President Hendley added further to his statement and said, “The question card members ask AMEX Travel the most is ‘where should I go next?’ and this report helps in answering that.” 

The complete list of the 2025 most trending destinations include:  

  1. Brisbane, Australia  
  2. Brittany, France 
  3. Franschhoek, South Africa 
  4. Koh Samui, Thailand 
  5. Macau, China 
  6. Moab, Utah 
  7. Nikko, Japan 
  8. Paros, Greece 
  9. Sao Paulo, Brazil 
  10. Sun Valley, Idaho