Botswana: The Minister of Youth, Gender, Sport and Culture, Tumiso Rakgare, has called on private companies to support sports development through their Community Social Responsibility (CSR) policies. The Minister made the call during Liberty Life Botswana’s 15 Years of business, adding that prioritizing and partnering with sports will amplify development opportunities for Batswana.
He alluded sport can be a critical partner that Liberty Life can use to drive its mandate. Minister Rakgare admitted that Botswana’s population broad base is youthful, energetic, vibrant, and creative in both sports and creative industries; as such, Liberty, Life can pick a sector targeting youth to sponsor while enriching their corporate objectives.
The Minister made a call that should Botswana win the bidding rights to host AFCON 2027, private companies should be ready to partner with the government to deliver the best of the tournament. Minister Rakgare encouraged companies, including Liberty Life to often take time to appreciate, recognize, and honour employees who started with the company to boost their morale.
The Liberty Life Botswana Board Chairman, Calistas Chijoro, pointed out that Liberty Life Holding Limited was established by a South African-British businessman, Sir Donald Gordon, in 1957 after he watched his father retire on a pay cheque of R28. To date, the company has over US $ 58 billion in assets under management, operating in more than 17 countries in Africa.
The Managing Director of Liberty Life Botswana, Joy Buno, appreciated all those who have been at the helm of company growth. She said as a company, they have expanded their product offering and extended to serve more communities across Botswana. She appreciated that their legacy is defined by their clients’ lives impacted and dreams protected.
She said their future commitment to Botswana remains unwavering: to invest in the development of Batswana as well as strengthening their relationship with stakeholders.