Cape Town announces the destination campaign to reach the Chinese travellers. The campaign was unveiled by the Member of the Mayoral Committee for Economic Growth – Alderman James Vos and which will be rolled out in China.
James Vos clearly presented his plans and said that their plan is to target various cities across China via WeChat. As it is the biggest instant messaging and social media platform in the country.
Alderman added that before the pandemic, Chinese travellers were amongst the highest wanderers who use to spend on their travel, globally.
But now it has been more than a decade that the Chinese travellers have decreased their travel to Cape Town. Alderman Vos confirmed that they have launched this campaign with the aim of connecting with Chinese tourists like never before.
As per the reports, the data highlights that 151,000 Chinese tourists have arrived in South Africa in the year 2013. After that the figure of tourists have fell to 83,000.
By 2019, the number rose up to 93,000. It followed the reopening of the country and its borders after the COVID-19, and found that only 34,000 Chinese visitors have made their way to South Africa between January and November 2023.
Showing his concern towards the drop in the travellers, Alderman James Vos made a statement that, China is a potential and massive market for Cape Town.
“This recently launched campaign is initially a huge moment for our destination. Our messaging aims to drive awareness of Cape Town as a city of choice to visit, live, work, study, play and invest in,” mentioned James Vos.
The campaign also creates awareness regarding the nature, its history, education, culture and food offerings combined with the world class infrastructure and investment opportunities.
The destination campaign will surely inspire the lucrative market to choose Cape Town for their next adventure. This activation in China follows a successful campaign run in Brazil, USA and Europe.
Alderman James Vos further stated that in the wake of the campaign, Cape Town enjoyed and excellent visitor period that boasted a record number of travellers from all over the country and world.
Moreover, the company has resulted in significant boosts to jobs for Capetonians and the local economy. And now they are aiming higher by tapping into more key source markets.