Saint Lucia: Ernest Hilaire has announced the Benefits Beyond the Stage event under the umbrella of the Jazz and Arts Festival. The event is being hosted as an extension to the annual Jazz and Art festival which attracts a large number of spectatorship from the country and the extended Caribbean Region.
The Jazz and Art Festival has a significant role to play in the country beyond being a celebration of the art, culture and music of Saint Lucia. Benefits beyond the stage is a local campaign which has been launched with the aim of highlighting the “beyond the stage” impact of the annual event.
The team has shared that the “Benefits Beyond the Stage” highlights the significant economic ripple effect of the Saint Lucia Jazz and Arts Festival on the local economy. The programme is set to educate the people on how the programme gives a better platform for the small and medium sized businesses.
According to the organizers of the local campaign, the campaign showcases the indispensable role of small business owners and local artisans. At the same, it helps in emphasizing the festival’s broader economic value beyond its cultural spectacle.
Dr Ernest Hilaire was happy to see the stakeholders of the country’s Jazz and Art Festival engaged in the local campaign. He applauded them for their hard work and dedication in highlighting the impact of the annual event.
Mineva Ross, Branding and Communications Manager of the programme shared some significant aspects of the campaign. She claimed that the vibrancy of the Saint Lucia Jazz and Art Festival is equal to the economic impact of the initiative.
The festival, which is hosted on an annual basis, attracts tourists and locals. It is a platform for small businesses to showcase their talent to a wide audience.
The Branding and Communications Manager of the programme said the expertise of our local community enriches the visitor experience. At the same time, the locals of the country can also generate substantial economic value from the initiative.
Thus, the organizers believe that the positive influences of the programme can affect all members of the community. The Jazz and Art Festival is slated for April 30th to May 12th, 2024.