Voyager Digital Ltd (OTCMKTS: VYGVF) has announced a partnership with Rob Gronkowski, also known as Gronk. Gronk, who has been a Super Bowl champion four times, will become a holder of VGX, a shareholder and brand ambassador for the publicly traded crypto platform. VGX, which is Voyager’s token, has finished one of the biggest token swaps in the world. It also powers the Voyager Loyalty Program.
Voyager and Gronk partnership meant to make crypto mainstream
Voyager and Gronk plan to start campaigns to make investing in crypto mainstream. A condition of his contract is that Gronk will have a stake in Voyager. He will participate in the Voyager Loyalty Program via VGX.
According to Stephen Ehrlich, a co-founder and CEO of Voyager, Gronk’s athletic prowess and character make him the perfect ambassador for the company. By using him for its campaign, Voyager hopes to spread its message while letting potential customers know they will get quality services.
Gronk adds that the Voyager app is user-friendly and has more than 60 types of coins. Depending on the coin, you get annual rewards reaching up to 12%. The company’s ability to withstand competition also contributed to Gronk accepting the deal.
Gronk and Voyager have launched their first campaign
Gronk launched a couple of NFTs in March featuring his best know Super Bowl moments on Ethereum blockchain. He was the first professional athlete to make such a move.
Voyager and Gronk have embarked on their first campaign across social media platforms such as Instagram Twitter. The campaign, ‘New Best Friend’, created with Organic, Omnicon’s digital agency, features Gronk handling his daily tasks alongside a dog. The dog breed, mostly associated with Shiba Inu coin and Dogecoin, represents cryptocurrency.
Gronk and Voyager expect to release more videos such as ‘Crypto Clues’ and host a live steam event by the end of the year. They will also release an NFT via Voyager for Good, which will go towards the Gronk Nation Youth Foundation.
The collaboration with Voyager is not the first sports partnership for the company. In June, Voyager announced a deal with Landon Cassill. The agreement with the NASCAR driver was paid for in cryptocurrency.
