Why Rihanna’s Fenty Beauty is growing into Africa

Africa University introduces New Vice Chancellor: Nelson Makanda

The Africa International University (AIU) is proud to announce the new appointment of Dr Nelson Makanda as the new Vice Chancellor. The University recognised...

KZN Premier Dube Ncube condemns murder of Da Cllr Nhalayenza

KwaZulu Natal: The Premier of KwaZulu-Natal, Nomusa Dube-Ncube, has strongly condemned the killing of the DA Councillor for uMngeni Municipality Nhlalayenza Ndlovu and implored the police to act swiftly to arrest the criminals behind this gruesome act. Police reported that Councillor Ndlovu was gunned down in front of his children at his home in Mphophomeni township on Tuesday evening.

Zambia to host Sports Symposium in January 2024

The Zambia Institute of Sports announced the commencement of the Sports Symposium, "Zambia's Leap Forward: National Symposium on Professionalizing Sports Coaching", in January 2024.  This...

Uganda: UAP Old Mutual provides donations to NGO

The UAP Old Mutual Uganda, An Insurance Company, in partnership with the Kenya High Commission, donated educational materials to the Special Children Special People...

This year Fenty’s plan is going to launch in Africa, and it is sensed as a reaction to the development of the continent’s beauty and personal care industry which is now worth more than $12 billion. 

As per the latest market figures, it may reach $14 billion this year, oiled by a steady climb in disposable incomes among the continent’s middle class. 

Advertisement

According to the Brookings Institute, growing incomes voluntarily will direct to higher demand for higher quality, niche, and foreign-produced goods.

“Africa’s emerging economies present exciting options to global businesses for growth in retail and distribution,” reads its analysis.

Africa’s billion dollar beauty market has attracted global brands.

It will change the demographics and improve business environments in the country, and it has just two factors contributing to rising household consumption, which is predicted to reach $2.5 trillion by 2030.

It further states that seven countries – Nigeria, Ethiopia, the Democratic Republic of Congo, Egypt, Tanzania, Kenya, and South Africa — carry 50 percent of the continent population, and 43 percent of Africans across the continent will belong to the middle or upper classes. 

According to the World Bank, Africa’s youth folk make it an attractive region for manufacturers, brands, and retailers.

Fenty’s Africa launch is highly expected.

In her one release on Tuesday, May 10, the Fenty declared its African takeoff was a “natural next step” in growing its Beauty for All’ notion. 

Advertisement

Rihanna states: “I am a proud Bajan who feels a close connection to Africa and its people.”

“I have had the satisfaction and the right to spend time on the continent, and those experiences will never leave you. Getting Fenty Beauty and Fenty Skin to eight African countries and hopefully more in the future means so much to me.” 

Fenty is going to launch in Nigeria, South Africa, Ghana, Botswana, Kenya, Zimbabwe, Namibia, and Zambia on May 27. 

Fenty is perhaps the biggest and most publicised cosmetic brand in Africa, where other multinational brands are already investing in the region. 

Both BASF, one of the largest chemical producers in the world, and Symrise, a major producer of active cosmetic ingredients and raw materials, opened R&D facilities in Nigeria, concentrating on tailormade formulas exact to the needs of regional consumers in that market.

Rihanna’s brand might therefore unlock more investments into Africa’s beauty industry.

The original version of this story was republished with the permission of bird, a story agency under Africa No Filter.

Africa University introduces New Vice Chancellor: Nelson Makanda

The Africa International University (AIU) is proud to announce the new appointment of Dr Nelson Makanda as the new Vice Chancellor. The University recognised...

KZN Premier Dube Ncube condemns murder of Da Cllr Nhalayenza

KwaZulu Natal: The Premier of KwaZulu-Natal, Nomusa Dube-Ncube, has strongly condemned the killing of the DA Councillor for uMngeni Municipality Nhlalayenza Ndlovu and implored the police to act swiftly to arrest the criminals behind this gruesome act. Police reported that Councillor Ndlovu was gunned down in front of his children at his home in Mphophomeni township on Tuesday evening.

Zambia to host Sports Symposium in January 2024

The Zambia Institute of Sports announced the commencement of the Sports Symposium, "Zambia's Leap Forward: National Symposium on Professionalizing Sports Coaching", in January 2024.  This...

Uganda: UAP Old Mutual provides donations to NGO

The UAP Old Mutual Uganda, An Insurance Company, in partnership with the Kenya High Commission, donated educational materials to the Special Children Special People...

KNOW HERE: Final results of WFF Pro-Qualifier Battle Championships 2023

Zambia: World Fitness Federation Zambia has finally announced the results of the most awaited "WFF Pro-Qualifier Battle of Titans 4.0 Malayasia Championships 2023". The...

Top Results soar as Mbambangwe High unveils sponsored Science Lab

KwaZulu Natal, Durban: The KwaZulu-Natal Department of Education's Mbambangwe High School recently launched a Science Laboratory, a project sponsored by Sapref, a chemical company based in Durban.