Cape Town: World Travel Market (WTM) Africa 2026 is hosting China Ready Workshop, giving people the opportunity to gain knowledge from experts who have been doing this for over 22 years.
According to the China Outbound Tourism Development Annual Report 2023-24, Chinese tourists have visited over 210 countries and regions in 2024. And, Africa is increasingly on their radar. To appeal this market and travel professionals they need insider knowledge on preferences, cultural considerations and seamless service standards.
At the workshop, all attendees will get a free copy of the ‘China Outbound Travel Market – Africa Report 2025’ (valued at US $149). Attendees will also earn CPD points which is an essential educational opportunity for industry professionals.
China Ready Workshop will be held on April 15, 2026 at CTICC, Inspire Stage and will welcome CEO of China Travel Online – Marcus Lee as a speaker.
WTM Africa is a great platform for this workshop that champions growth and innovation in the African Travel Industry. The China Ready Workshop aligns with their vision to empower exhibitors, destinations and service providers to tap into the lucrative Chinese Tourism Market.
By attending this workshop, the visitors will gain the expertise needed to attract and cater to Chinese travellers by bolstering competitiveness of Africa on the global stage.
About China Ready Workshop
China Ready was first introduced by CBISN in 2002 that has now become the largest and most recognised program of its kind by spanning 52 countries across 6 continents. It provides the assurance that destinations and service providers meet the high standards expected by the Chinese visitors to foster trust, satisfaction and repeat business.
The workshop is developed by the China Outbound Tourism Research Academy (COTA) and is operated by CBISN. It is recognised by the Ministry of Culture and Tourism and is supported by UNION PAY that ensures compliance with Chinese Traveller Preferences.
At the workshop, visitors will meet the experts whom they can trust and have expertise for over 22 years of success as the creator of the ‘China Ready’ program. The event has a global impact that achieved results in 50 countries with some destinations seeing over 100% growth in Chinese visitors.
The visitors can experience authentic learning at the workshop that is delivered by Chinese experts in English. Comprehensive training will be given that will include 25+ informative modules. It is a certified program, backed by trusted COTA credentials. It is very beneficial as it is designed for stakeholders and destinations that aims for growth in the Chinese market.