The year-end collection of your top favourite artists listened ‘Spotify Wrapped’ has not dropped yet and the listeners are eagerly waiting for their 2024 music year in review.
The music and songs listening app brand is keeping its customers updated regularly with the notifications of new songs or latest releases time to time. But the delay in ‘Spotify Wrapped’ is making everyone suspicious, whether it will drop this year or not?
What is Spotify Wrapped?
Spotify Wrapped is a viral marketing campaign introduced by Spotify. It is released annually between Nov 30 and Dec 06, since its inception in 2016.
The wrapped campaign allows Spotify users to view a compilation of data about their activity on the platform over the past year and invites them to share on social media.
Spotify Wrapped collection includes five musicians, songs and musical genres that application user listened to the most throughout the previous year. Producers of content on the platform also have access to a version of Spotify Wrapped. It includes a count; of how many times their content has been streamed that year.
What it includes?
Spotify Wrapped is commonly referred to as an annual collection of the data, including only activity from Jan 01 to Nov 15, which was previously till Oct 31, and is counted for any given year.
Additionally, considering the individualized data, Spotify Wrapped also includes information about activity done on the Spotify platform as a whole.
The Wrapped collection is shared widely on social media each year and has led million of people to promote Spotify on their social media accounts. Its release is generally accompanied by billboards and television advertisements and historically co-relate with a boost to Spotify’s app store ranking.
Mixed Reactions
The marketing campaign is praised and criticized at times, for effectively providing Spotify with free advertising. It was also discussed in connection with broader questions about data and use of Spotify.
However, the commentators have also analyzed the effects of Spotify Wrapped on the music industry and contrasted it with offerings by other streaming services.
Latest Update
As per the latest post on their ‘X’ handle, Spotify has asked users to update the music listening application on their devices to receive Spotify Wrapped, but as per the claims by users, they received nothing.
Spotify promised users that it will drop the Wrapped by Dec 04, 2024 and nothing has been dropped yet. While on other hand, the history of the event suggests that its coming soon.
Notably, Spotify has dropped no confirmation on the release of Spotify Wrapped yet, but the users are eagerly waiting to check on their list and have a look over what they have been listening to this whole year.