Zambia: The official tourist information center of the African nation ‘Zambia Tourism’, has shared the glimpse of Africa Travel Indaba 2024 – Day 1.
As per the report, the Permanent Secretary of the Zambia Ministry of Tourism – Evans Muhanga and the Zambia High Commissioner to South Africa – Mazuba Monze has took time in the morning to meet and greet the Zambian tour operators.
Reportedly, the Tour operators are exhibiting at the Zambian stand at this year’s Africa’s Travel Indaba 2024.
Following this, the permanent secretary has encouraged the high number of participations from the Zambian private sector and has expressed their confidence in the increased growth of the tourism sector of Africa.
Considerably, Zambia has targeted 2 million international arrivals and a global reach of 1 billion views on social media. It is only through these such initiatives that these statistics can be achieved.
Furthermore, Zambia will continue to reposition itself as a best destination of choice in Africa and the world, at large.
Africa’s Travel Indaba 2024 (ATI) is being held at the Durban International Convention Centre (ICC) in the KwaZulu Natal Province. The trade event has commenced from May 13, 2024 and will be conducted till May 16, 2024.
The trade show is showcasing the widest variety of Southern Africa’s best tourism products and services. It also displays the afford delegates with an opportunity to acquaint themselves with the exciting travel experiences on offer, with a view of forging dynamic tourism partnerships.
Notably, ATI is one of the largest tourism marketing events on the African calendar and is one of the top three ‘must visit’ events of its kind on the global calendar. The trade event has won the accolades, such as Africa’s Best Travel and Tourism show which was awarded by the Association of the World Travel Awards.
Africa’s Travel Indaba is an iconic African Leisure trade show which is owned by South African Tourism with the specific objective of creating market access for the vast array of African leisure tourism Products.
The three-day trade show is preceded by a dedicated Business Opportunity Networking Day (BONDay) that seeks to create a platform for thought-leadership, knowledge sharing and obtaining the latest in the global trends and local insights.
The BONDay programme is developed in close collaboration with global tourism organisations, continental experts as well as the industry associations.
The ATI trade show exists to provide the ideal platform for the African tourism exhibitors and to showcase their offerings to international and local buyers.
The trade show exists to provide the ideal platform for African tourism exhibitors to showcase their offerings to international and local buyers, destination marketing companies and leisure tourism services partners.
It is the most formidable platform on the continent for you to meet face-to-face with the most influential buyers in the world, and to gain access to Africa’s excellence and its endless possibilities. These are the business opportunities and quality connections that will shape Africa’s tomorrow.
