Botswana: Botswana Tourism Organization will be participating at 7th Africa Business Tourism and Meetings Incentives Conferences and Exhibitions (MICE) Masterclass. The event is being hosted from the 16th – 17th of July, 2024 in Johannesburg of Botswana.
The two day event will be hosted for the tourism stakeholders of the country to come together and discuss the future of the Tourism. The Botswana Tourism Organization has shared some images from the first day of the two day event.
The event welcomed tourism organizations and stakeholders from all over the world to come together for the meeting. The organizers stated that Masterclass is the only pan-African focused MICE and business events programme in Africa.
The initiative designed and delivered annually as a professional development and refresher programme by renowned African and international industry practitioners and professionals. Since inception in 2018, over 1500 African industry professionals have participated in this programme from all over the continent.
The professional development programme provides a holistic view of the opportunities for the Africa MICE industry. It focuses on among others, current issues, trends and key standards, while providing a tangible approach in leveraging current and future opportunities.
It also equip delegates with a clear picture of what Africa MICE Tourism Industry is (and is not) as well as all the essential practical knowledge and skills delegates need to be successful in their businesses.
BTO represented by the Market Analyst of the country will participate in a panel discussion. The panel discussion is titled: Destination Case Studies: Exploiting sporting, creatives and cultural arts to increase the economic impact and social footprint of MICE in African destinations.
The aim of the panel discussion is to educate participants on what destinations should consider running economically viable sporting, creatives and cultural arts for revenue generation using Botswana and South Africa case studies.
The tourism organization of Botswana has been excited to participate in the event and gain valuable knowledge regarding the tourism sector. They are dedicated to develop and promote the tourism offerings of Botswana in the rest of the continent.