Cape Town: Member of the Mayoral Committee for Economic Growth – Alderman James Vos has shared the snippets of their campaign at the World Travel Market. It is being exhibited at the WTM 2024, which is being observed at London, UK.
While sharing the photographs, Alderman Vos posted a note and expressed, “I’m beyond thrilled to announce the launch of the first-of-its-kind campaign at the World Travel Market, which is truly a dream come true.”
He further expressed about his objectives and said that his goal is always to ensure that they implement clever, conversion-driven campaigns that lead to forward bookings and tangible benefits for the local businesses.
Vos stated that through this campaign they are bringing vibrancy of Cape Town to the streets of London by wrapping the iconic black cabs in stunning Cape Town visuals.
People living at London can explore the views at the Cape Town site, with a simple QR scan, that is accessible for booking platforms and enjoy 15% discount on Cape Town flights along with Norse Atlantic Airlines, who recently launched their direct flights, from Cape Town to London Gatwick.
The World Travel Market 2024, began on November 05, 2024. WTM London was officially inaugurated by the Greek Minister for Tourism – Olga Kefalogianni. The opening marked the beginning of the world’s most influential travel and tourism event. For which people are excited to experience. The event is trending with the #WTMLDN2024
The three-day event will conclude on November 07, 2024, considering various conferences and brainstorming sessions, related to the tourism industry.
#WTMLDN2024 Day-01
Day-01 of World Travel Market observed the conferences from inspiring speakers and influencers, who shared their insights, experiences and about the latest trends in travel & tourism. The conference was mainly designed to broaden visitors’ knowledge, network and to give an outlook over the evolving travel landscape.
Later, the visitors attended sessions at Yellow Theatre and discovered insights which transformed their approach to global tourism. The visionary ministers and industry leaders gathered together as they dived into cutting-edge marketing strategies and the future of digital tourism. The meeting was beneficial to gain actionable tips to boost the brand visibility and engage audiences worldwide with targeted and authentic messages.
Then, Day-01 of World Travel Market kicked off with the official ribbon cutting ceremony in association with the 2024 Premier Partner ‘Visit Greece’.
The Event welcomed the Director – Juliette Losardo, Greek Minister for Tourism – Olga Kefalogianni, Secretary General – Andreas Fiorentinos, Director – Eleni Skarveli, Greek Ambassador – Ioannis Tsaousis and Minister’s Cabinet Member – George Papatzanis.
Along with this, the stage was set for a phenomenal three days with opening ceremonies from the Saudi Tourism Authority and China, which celebrated the Travel Power from around the globe.
#WTMLDN2024 Day-02
Coming onto the next day observed on November 06, 2024, Day-02 was filled with inspirational conference sessions, where industry experts and leaders shared transformative knowledge and the hottest topics in the travel industry.
World’s top travel brands, from tourism boards to tech innovators gathered together and shared insights that will power the journey forward. The travelers got a chance to explore the new possibilities at Orange Theatre for the highly anticipated Sustainability Summit, where the industry leaders tackled the most pressing challenges in tourism.
An award ceremony was organised at the Orange Theatre to congratulate the outstanding travelers. Day-02 was a whirlwind of vibrant connections and cultural exchanges.
The conference sessions, inspired the discussions at the Ministers’ Summit to bustle networking parties, as the diversity in aisles was a testament towards the global community, which was full of smiles and shared passions.
World Travel Market
World Travel Market has been the home of the world’s travel trade for more than four decades. WTM is a great event where the world comes together to connect, learn and do business. From tourism to travel to transportation everybody gathers at here.
Moreover, whether you are a graduate or a government minister, WTM invites all.
World Travel Market is the easiest and most resourceful way to get networked by saving time, money and effort on the way, with everything you could need to know and grow in one place.