Been in service since 2023, Justin Bieber’s fashion brand has finally got its official website now.
Since last year, Justin Bieber has been teasing the launch of his new fashion brand – Skylrk. The pop star is no stranger to debut his own clothing label. He co-launched his former venture – Drew House in 2018. His latest passion project has been kept more of a mystery.
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While he has posted Skylrk prototypes on his Instagram and often shares outfit selfies tagging the brand, he has stayed mum till now about the launch date and what exactly he’s launching, is yet to be revealed.
The newly launched fashion brand, stylized as SKYLRK, is described as an evolution of his 2018 alter ego – ‘Skylrk Tylark’. The brand, co-founded by Neima Khaila, features apparel, footwear and accessories.
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Bieber has been teasing the brand on social media, where he symbolically sets his previous brand – Drew House on fire to signify a fresh start. The initial launch of Skylrk, Bieber’s new fashion brand discusses the products, prices and comparisons to his previous brand Drew House.
The new apparel and accessories brand Skylrk by Justin Bieber holds some major key aspects:
- Evolution of an Alter Ego:
Skylrk is inspired by Bieber’s 2018 alter ego – Skylrk Tylark.
- Fresh Start:
The brand launch is presented as a departure from him previous brand, Drew House.
- Full Brand Universe:
The brand aims to create a complete brand experience, not just merchandise.
- Product Range:
The initial collection includes colorful hoodies, beanies, chunky sandals, and sunglasses.
- Customizable Slides:
Bieber has also teased customizable slides with interchangeable soles.
Considering the launch of the Skylrk Brand fans the ‘Bliebers’ as they are known have also reacted and shared their opinion over the launch of the brand. Some fans are comparing the new brand to Bieber’s previous brand, Drew House and other celebrity brands.
Some fans are frequently sharing their opinions and demanding for customizable slides and other unique designs. Discussion for the pricing of the items with some finding them reasonable and others finding them expensive is a potential issue with Skylrk’s launch that includes pricing and brand perception.
In essence, Skylrk represents a new chapter for Justin Bieber in the fashion world. Building upon his past experiences and aiming to establish a strong brand identity with a focus on storytelling and a comprehensive product line, the brand will soon be seen in the markets too.