 stand at Africa Travel Indaba 2024.){kind=link}
South Africa: The Minister of Tourism in South Africa, Patricia de Lille visited the Botswana Tourism Organisation (BTO) stand at Africa Travel Indaba 2024. The tourism festival being hosted in Durban has attracted a number of tourism stakeholders from across the continent.
Acting Chief Executive Officer (CEO) Keitumetse Setlang greeted the South African Minister of Tourism. She also thanked the Minister for giving them a warm welcome into the
During the visit, CEO Setlang thanked de Lille for the warm welcome that South Africa has given the delegation from Botswana. Minister De Lille also introduced Setlang to the CEO of the South Africa Tourism Board Nombulelo Guliwe.
The two Executives of their respective nations’ tourism organization are expected to meet tomorrow for a meeting. They will have the opportunity to discuss possible ways of working together and co-packaging their tourism offerings.
Going forward, BTO is looking into ways to form strategic partnerships with other tourism authorities in the region. This will serve as a way of improving Botswana’s tourism attraction for the travellers from across the globe.
The meeting will also help the BTO achieve its strategic intent of becoming a Meetings, Incentives, Conferences and Events (MICE) destination.
Botswana has also lined up meetings with strategic partners in the region apart from South Africa. Some of these stakeholders will include international event organisers and tourism authorities from Namibia, Zambia and Zimbabwe.
“The intention is to co-market Botswanas tourism offering with others in the region. We have realised that local travellers often choose to explore various destinations across borders in one trip.” Said Keitumetse Setlang
She added, “For example, a client may want to combine the desert experience in Namibia with the Okavango Delta in Botswana and the Victoria Falls in Zimbabwe. We want to ensure optimisation of the regional tourism offering and also facilitate shared benefits for all countries.”
BTO is hosting 45 tourism operators at the Africa Travel Indaba, with a view to creating market access for Botswanas vast array of tourism products. The operators come from a wide spectrum of the countrys tourism industry, including travel agents, hotels, lodges, tour guides and tour operators