Malawi: The organizers of Miss Malawi have recently secured a major ground-breaking sponsorship agreement with Premier Bet Malawi. The Premier Bet Malawi will be sponsoring the pageantry organization for MK20 million.
Miss Malawi organization has shared that this is the largest sponsorship deal in the history of beauty pageantry industry in Malawi
The organization will extend their support for the full rollout of Miss Malawi 2025. All the aspects of the pageant will be supported with the sponsorship.
The organization is yet to conduct national auditions, produce a televised reality series, and conduct the prestigious Grand Finale.
Miss Malawi will also serve as a brand ambassador for responsible betting as a part of their partnership. The organization will work with the Premier Bet organization to promote awareness in the youth regarding ethical and informed gaming practices.
Godfrey Kambewa, Co-Chairperson of Miss Malawi 2025, shared that the sponsorship is a significant financial boost for the organization. At the same time it is also a critical step towards promoting social responsibility in the country with more education regarding betting.
“This is more than just a sponsorship – it’s a movement. One that celebrates Malawian beauty and culture, while also embracing our responsibility to protect and uplift our communities,” Kambewa said.
The partnership will have a nationwide Responsible Betting campaign. The organizations will work together for promoting safe betting practices
They will also support people who may be affected by problem gambling.
The campaign between the two organizations will include regional pop-up events, targeted messages, and events designed to empower players with knowledge and support mechanisms.
Central Region Arial Manager at Premier Bet, Patrick Kalidozo expressed his agreement with Kambewa’s sentiments. He said
that the company is committed to social impact and empowering women.
“We are committed not just to business success, but also to social impact. Our goal is to educate the public on how to engage with betting in a safe and informed way,” Kalidozo said.
The Miss Malawi titleholder will be featured on national TV and digital platforms in a documentary series titled “Road to the Crown,” highlighting Premier Bet’s journey to cro
wn the next Miss Malawi.