South Africa: Wesgro, the official tourism, trade and investment promotion agency for Cape Town and the Western Cape has recollected its 2024 achievements. The global marketing agency is celebrating the remarkable 2024.
Wesgro extended its gratitude to the partners and stakeholders along with 2024 wishes. Collaborations made with other partners has been instrumental in cementing Cape Town and the Western Cape as a premier investment location. Now, it has become a trusted source market for goods and services and is a worldwide renowned tourism destination.
According to Wesgro, they have achieved notable milestones over the first two quarters of Financial Year 2024-25. The agency has facilitated R3.8 billion in new investments. Together they have reached R2.4 billion in export declarations.
With their team, the marketing agency, Wesgro has achieved full tourism recovery in 8 of the top-10 overseas markets. They secured 22 conference bids from financial year 2024-25 to 2025-26 and more with a projected direct economic impact of R528.7 million.
The global trade and tourism marketing agency has garnered ten (10) prestigious global awards for the promotional excellence. The achievements include four (4) Loeries and six (6) Bookmarks, shortlisting at City Nation Place 2024 for Made in the Cape Market and Roblox Karoo.
Furthermore, the expanded connectivity with one new airline, four additional routes and one new destination has been announced. Advanced trade through Cape Trade Portal has showcased 6,976 products and services connecting 511 international buyers with 1,866 exporters.
In 2024, Cape Town has welcomed 67 ship calls and contributed an estimated R1.32 billion in economic impact during the previous season from Nov 2023 to Jul 2024. The global marketing, Wesgro team has reached 16.7 million people through impactful tourism, trade and investment campaigns.
Notably, Cape Town and the Western Cape continues to tell a powerful story of innovation, resilience and sustainability, as the Wesgro wishes a joyful and restorative New Year. The coming 2025 will bring more to explore and grow as a marketing agency.