South Africa is unlocking tourism growth for Cape Town and the Western Cape. As Wesgro remains focused on driving inclusive and sustainable tourism growth. It will continue to position Cape Town and the Western Cape on the global stage while attracting more visitors from key international markets.
Recently, at ITB Berlin – which is one of the world’s leading travel trade shows, Wesgro showcased the destination alongside 22 tourism SMMEs that was supported by the National Department of Tourism’s Market Access Support Programme. This engagement strengthened global trade partnerships and opened doors to new business opportunities.
At the same time, the Africa Showcase Latin America Roadshow that expanded the reach across Brazil and Mexico. It has built demand and raised awareness in these high-potential markets.
Key market highlights:
- Brazil: Rising traveller numbers, improved air access, and visa-free travel continue to accelerate demand
- Mexico: Growing interest in premium and high-end travel signals strong future growth potential
- Germany: Strong outbound spend and double-digit growth in arrivals to South Africa reinforce its importance as a key market
Furthermore, a critical and clear insight was given as visa reform is essential to unlock tourism growth. South Africa’s move towards an Electronic Travel Authorisation (ETA) system marks an important step in reducing travel friction. It improves accessibility and strengthened competitiveness in high-growth markets such as China, ASEAN and India.
Also, by unlocking sustainable and inclusive tourism growth, they can support local businesses, create jobs and can drive meaningful, long-term economic impact across Cape Town and the Western Cape.
Earlier, Wesgro showcased investment opportunities at South Africa Investment Conference 2026 and claimed that the future is made here.
At the 6th South Africa Investment Conference 2026 in Johannesburg, Wesgro engaged directly with investors from over 31 countries. It showcased Cape Town and the Western Cape’s compelling value proposition and unlocked new avenues for growth.
In his keynote address, President Cyril Ramaphosa underscored South Africa’s improved economic trajectory, driven by structural reforms under Operation Vulindlela. This positive momentum is further reinforced by a recent sovereign credit rating upgrade from S&P Global Ratings. This strengthened global confidence in the economic outlook of the country.
It is backed by a strong record of governance and a multi-billion US dollar investment in infrastructure. Cape Town and the Western Cape will continue to provide a competitive, future-focused investment destination, where the future is being built today. The Wesgro stands ready to support you on your investment journey.