South Africa: The official tourism, trade and investment promotion agency for Cape Town and the Western Cape, Wesgro is fully committed to support the Western Cape exporters to navigate United States tariffs.
Wesgro recognised the essential role of the exporters that they play in driving economic growth, fostering innovation and also creating jobs in the province across a diverse range of sectors. Exports to the US from the Western Cape totalled R16.2 billion in year 2024, counting 8% of total Western Cape exports.
US is the second biggest export market for the Western Cape. The products which are exported include citrus, flat-rolled iron and related products, wine, fruit juices, vehicle and space components to mention a few.
Reportedly, the provincial Agency is responsible for Tourism, Trade and Investment Promotion & Facilitation, as they want to ensure that the stakeholders are well-supported in adapting new tariffs.
The major focus is upon ensuring that the business can navigate these challenges with confidence and support. Also, they have unpacked the latest developments and have prepared a succinct resource to help exporters in understanding the trade landscape and how to navigate the changes.
As per the sources, FAQ for Wesgro business covers topics related to trade, such as understanding how reciprocal tariffs will be implemented. The topic also includes understanding how reciprocal tariffs will impact your product’s tariffs in the US, also understanding the products and situations that are exempted from reciprocal tariffs.
Moreover, Wesgro will also continue to generate tariff guidance and resources over the coming weeks. The marketing agency provides clear and updated resources on current tariff structures, including detailed explanations of applicable rates and exemptions. The exporters can access the information from Wesgro’s social media and website.
At bigger level, Wesgro is also focusing on unlocking access to new markets and new buyers considering the nations such as ASEAN, Brazil, China, India and Middle East. While it will also maintain a continued concentration on established markets of Africa, EU, UK and USA.