Cape Town: World Travel Market (WTM) Africa 2024 began on Friday, April 12, 2024 at the Cape Town International Convention Centre (CTICC), in Cape Town. The market showcased spectacular innovation, collaboration and cultural exchanges.
The World Travel Market reaffirmed its status and emerged out as the most influential business (or B2B) event in Africa in the travel and tourism sector.
Reportedly, the event attracted a global audience that included key stakeholders from hospitality, travel, and technology, including airline companies and an array of international travel industry leaders.
The Wesgro team officially witnessed the event onsite to explore partnerships. They understand that emerging marketing trends can provide insights into the future of travel and tourism.
Project Manager of Wesgro – David King has officially moderated a panel discussion considering the topic, “Unlocking Access, Connectivity, Mobility and Infrastructure Financing Opportunities in Africa”.
It was an important discussion that touched on how key players across industries and the collaboration between public and private sectors can unlock the immense potential of trade and tourism investment in Africa by enhancing connectivity.
Considerably, the improvements made in air, rail, and road connectivity were innovative and are essential for facilitating the movement of goods, services, and people across Africa, and by addressing these infrastructure gaps, all can unlock new opportunities for economic growth and development.
Head Strategy and Advocacy Advisory: Karen Bosman spoke on a panel during the ‘Action Leadership’ session. In the session, they unpacked the specific policy interventions that aim to increase intra-African investment in tourism.
They also explored different strategies in the session that were deployed by the destinations to incentivize investment into priority sectors of their tourism economies.
The World Travel Market Africa organizes the leading global events for the travel industry. One of the six shows in the WTM portfolio is the Africa show which was launched in the year 2014 under the Africa Travel Week.
The Africa Travel Week brings the benefits and opportunities of the global industry expertise to travel with professionals in the region.
The Travel Market provides an opportunity to travel with 6000 industry professionals as they attend the leading and only B2B, i.e., Business to Business exhibition for both the inbound and outbound African travel and tourism markets.