Cape Town: The World Travel Market (WTM) Africa has announced the dates for the next edition of the event. The next gathering will be observed in April month of year 2026, from April 13, 2026 to April 15, 2026.
The decision has been made after following the successful and fantastic 2025 celebration, that considered 746 exhibitors. The beat is building for an even bigger 2026 show.
WTM Africa 2026 will be observed at CTICC, Cape Town. This is giving the participants a chance to amplify their brand’s presence and connect with global travel leaders where the world meets Africa. It is providing a great chance to feel the Rhythm and join WTM Africa 2026.
Moreover, the early bird doesn’t just catch the worm it catches the BEAT. WTM Africa 2026 will follow the theme – Your Gateway to Global Journeys.
World Travel Market (WTM) Africa
The World Travel Market Africa is the only event where the participants can simultaneously generate sales leads, launch new products and can enter new markets.
Here they can also raise brand awareness, size up their competition and can conduct market research, with command press attention and can also develop and maintain relationships.
However, travel is not just about crossing borders, it is about igniting possibilities. It has the power to broaden minds, also it can reshape perspective and open doors to new opportunities.
Imagine the transformative impact that it can have on a continent, which is as diverse and vibrant as Africa. As travel ignites cultures, unveils hidden beauty and amplifies talents that enrich the world. It is a force that does not just connect them, it empowers them to grow.
WTM Africa is embarking on a journey to showcase its untapped potential, will celebrate the richness of its heritage, and pave the way for sustainable growth in both inbound and outbound tourism. Together, they will have the potential and opportunity to ignite Africa, through the power of travel.
Africa Travel Week State of the Industry Report 2025
The Africa Travel Week State of the Industry Report 2025 was released at WTM Africa 2025. Which is prompting Africa’s tourism industry to rethink on their old models and embrace a more connected, inclusive and tech-forward future.
The report was unveiled during a panel discussion on the final day of WTM Africa and challenged African travel leaders to stop recycling outdated trends, instead critically interrogate how tourism is delivered, marketed as well as experienced across the continent.