Cape Town: A new campaign has been launched to drive tourism and investment. The City of Cape Town has introduced a door-hanger marketing campaign at the Hotel and Hospitality Expo Africa, by putting Cape Town into the hands of its visitors.
Member of the Mayoral Committee for Economic Growth and Tourism – Alderman James Vos said that these door-hanger cards, which is a creative idea, will be soon seen hanging in accommodation establishments across the metro. They are smart, targeted tools that will put features of Cape Town’s destination and investment just a click away.
He explained that these double-sided cards feature QR codes that link to This is Cape Town, the six-pillar place marketing platform of the city, and to Invest Cape Town, showcased the business and investment opportunities of the city.
Alderman James Vos stated, “This is a simple, tangible way to reach visitors and investors exactly where they are, by inviting them to explore more, invest more and experience more of Cape Town.”
He thanked the Federated Hospitality Association of Southern Africa (FEDHASA) for its support in distributing the cards through its network of hospitality providers. He said that this is a kind of partnership which allows campaigns like these to land where they matter the most.
According to Vos, these alone are projected to have an economic impact of R745 million and are expected to bring around 27,230 delegates to Cape Town for events through 2028. These events involve thousands of professionals from all over the world and with this campaign, they will be able to reveal to them the incredible variety of experiences that the city has to offer.
The initiatives forms part of Alderman James Vos’ broader five-point programme of action to boost Cape Town’s tourism sector, which includes:
- Landing more flights
- Docking more cruise liners
- Hosting more events and conferences
- Diversifying tourism products across the city
- Launching clever campaigns backed by strong conversion strategies
For James Vos, tourism is not just about travel, it is a major economic driver. For every 100 air arrivals, two jobs are created. Cape Town is investing in marketing that turns interest into impact by helping local businesses, creating employment and strengthening the visitor economy.
He also highlighted other various recent campaigns that promotes Cape Town’s cycling routes, golf courses and ocean-based adventures, as all is available via This is Cape Town platform and the official website of the City of Cape Town.
Vos further added that they are constantly looking for new ways to tell the story of Cape Town and the launch ceremony was another smart step forward.
Considering this, the Chairperson of FEDHASA Cape – Lee-Anne Singer said that this campaign proves that clever does not have to be complicated. By meeting the visitors where they are, literally has turned into powerful hooks for travel, trade and tourism.
FEDHASA has played a critical role in connecting public and private partners. Through this kind of collaboration with the City of Cape Town, they unlock the real economic impact of the hospitality industry, which creates jobs and keeps Cape Town thriving.
The campaign capitalized on the strength of Cape Town’s hospitality sector, as demonstrated by a hotel occupancy rate of 64.6% in April, outstripping the national average of 56.3%.
Notably, Cape Town has become a hub for meetings, conferences, and events. In 2024-25 financial year, the Cape Town and Western Cape Convention Bureau, powered by Wesgro and supported by the City of Cape Town has secured 36 new bids.