Cape Town: The City of Cape Town engaged the local tourism operators by focusing on women in the industry. A Local Tourism Forum gathering was hosted last week in the city for the year 2024.
The officials have started conducting such gatherings a year ago and since then they have hosted several sessions with the latest iteration at the Gugu S’Thebe Cultural Centre in Langa.
Reportedly, the forum looked particularly at the role of women in the tourism industry. Last Year, the South African Tourism survey found that women make up 51% of the industry’s workforce and 45% of its ownership.
Considering this the Chairperson of Women in Tourism Western Cape – Michelle Paige, spoke at the forum and said that they are incredibly grateful for the opportunity to share the commitment to support women in tourism.
Paige added, “We strongly believe in the power of collaboration and partnership to create meaningful connections. It is essential to seize every opportunity to learn from one another and support each other’s aspirations. It is also important to celebrate the remarkable women we are.”
Member of the Mayoral Committee for Economic Growth – Alderman James Vos expressed that he wanted to see more women in leadership positions in tourism.
He said that the gathering has become an important point on the calendar for Cape Town based operators because it has helped them find synergies within their products and services.
“It is a chance for them to hear insights on industry trends and developments,” said Alderman James Vos.
He stated that more women leaders mean a better, more rounded understanding of clients and customers and their needs.
Considering the actual studies, James Vos said that more women in positions of business leadership means more innovation and that empowering women is one of the most effective ways to create change in communities and developing countries.
Vos added to his statement that it is a formed part of his directorate’s responsible tourism focus this year to craft and nurture places that are not only captivating and safe to visit but also enriching for those who call them home and work there.
While mentioning their vision Alderman Vos said, “Our vision is clear to ensure that Cape Town remains a haven for generations of travellers, irrespective of ability or background that offers a tapestry of nature, culture and experiences that are beyond comparison.”