Communication Induction ends on a high

South Africa: The two day communication induction, which was held at OR Tambo House in Bloemfontein, came to an end today, Thursday, 14 July 2022.

The induction, which began on Wednesday, was split into two days, the first being the induction of leaders of government and the second focusing on government communicators.

Closing the induction earlier today, Premier of the Free State Sefora Ntombela implored government communicators to strive to do more and better.



Criticism added by Premier Ntombela is often directed at the government as a result of the general public not knowing about the good that the government has and continues to do for the people of the province, which in turn reflects negatively on communicators.

“You carry a big responsibility, and all I am asking for is that you do your job wholeheartedly.”

We accept that we sometimes make mistakes, and the public, understandably so, will be unhappy. However, there are wonderful stories that the public must be informed about. We had an event recently, and a young lady thanked the government for the school feeding programme, saying she was guaranteed a meal at school.

There was also another young man who created his own car. I feel that these, and many more similar stories, must be shared with the public because negativity always finds expression in the media.

I, therefore, appeal to all of you to take your job, which is very crucial, very seriously,” Premier Ntombela said.

The Director of Communication Training and Development at Government Communication and Information System, Tiisetso Ramotse, made a detailed presentation and reminded communicators about the importance of their job.

Certificates were handed to all who attended at the end of the induction.