One of the Uganda industries’ Uganda Breweries Limited (UBL), hosted leadership from the more excellent Northern Uganda, who is the residents of Gulu city, and they called their staff for dinner, officially revealing the Tusker Premium Cider brand in Northern Uganda.
Guests were treated to an immersion into the world of Tusker Cider- which is basically an alcoholic drink mainly made from apples – and a celebration of colour and flavour in sync with the qualities that define the brand.
This is a Northhood Productions, which is a local brand, entertained guests with covers of both current and past musical gems.
The evening’s DJ, DJ Frisco, supplemented the band’s entertainment with live mixes interspersed with Acholi hits such as Romeo Odong’s Pililili Yoo Leng, which had guests on their feet vibing in the traditional Acholi dance.
Tusker Cider is the new addition to UBL’s wide range of products-which mainly offers a unique experience to consumers who always look for the new, unique and more exciting ways through which they always have a good time, and we are bringing this energy to Gulu and Northern Uganda in response to our consumer’s need, said UBL’s Supply Chain Director, ‘Alfred Balikagira’.
Furthermore, he also added that the Tusker logo being an elephant made the brand’s arrival in the region more meaningful as the creature holds deep sentimental values to the Acholi- occurring at the centre of the artistic institution’s flag as a symbol of strength, supremacy and a peaceful nation.
Before that day, UBL revealed this a symbolic elephant statue in Gulu City in honour of the cultural significance of the creature to the Acholi people and is now the first unique feature that residents and guests will see as they enter the city.
At the same time, the Tusker brand is also celebrating 100 years of existence this year since unveiled in 1922.