Morocco, the North African country that touches the border of Atlantic Ocean and Mediterranean Sea has received four (4) million international tourists in the first three (3) months of the year 2025. With this, the country records its name as the most visited place in Africa.
It is distinguished by its Berber, Arabian and European cultural influences. A mazelike medieval quarter – Marrakesh’s medina that offers entertainment in its Djemaa el-Fna square and souks (marketplace) selling ceramics, jewelry and mental lanterns. The capital Rabat’s Kasbah of the Udayas is a 12th century royal fort that is overlooking the water.
Reportedly, Morocco has welcomed a well-rounded mix of travelers in the first quarter of 2025 that drew in 2.1 million international tourists alongside 1.9 million returning members of its diaspora.
Morocco’s tourism industry reached unprecedented heights in the first quarter of 2025 and is recording an impressive four million arrivals by the end of March.
According to the data released by the Ministry of Tourism, Handicrafts and Social and Solidarity Economy, the figure reflects a sharp rise of 22% compared to the same timeframe in 2024.
As per the report received by the Maghreb Arab Press Agency, this robust growth reinforces Morocco’s standing as a premier travel hotspot and confirms its appeal as a destination that attracts visitors year-round.
Moreover, the influx included 2.1 million foreign travelers and 1.9 million members of the Moroccan diaspora underscoring the broad country and balanced appeal.
Despite overlapping the holy month of Ramadan in March, the city alone saw arrival of nearly 1.4 million tourists with an increase of 17% as compared to the same month in 2024.
Considering this achievement, Tourism Minister – Fatim-Zahra Ammor attributed the strong performance to the strategic repositioning of the sector and stated that these results highlight the significant transformation of Morocco’s tourism offerings. The sector has successfully adapted to meet the evolving and diverse expectations of travellers.
Morocco is clearly focussed on sustaining growth, spreading tourist flows more evenly and firmly by establishing itself as a premier year-round destination, concentrating on ambitious goals set for the year that also includes improving air connectivity, increasing hotel investments and by digitalizing the tourism experience.
The Moroccan government has committed more than one billion euros in public tourism investments over the next decade and not including private sector funding.
Director General of the National Office of Moroccan Tourism (ONMT) – Achraf Fayda said in a statement that Morocco is transforming six cities that will host the 2030 World Cup with half a billion euros allocated to each. The investment afforms the commitment of the Morocco to strengthen its position in the Mediterranean Tourism market. The country also aims to diversify its tourism source markets, particularly ahead of co-hosting the 2030 FIFA World Cup with Spain and Portugal.