Scrapping visa requirements, reducing airfares and improving connectivity have been noted as the major tenets for unlocking the incredible potential of tourism in Africa, leveraging opportunities under the African Continental Free Trade Area (AfCFTA).
This emerged at the official opening of the 7th Africa Tourism Leadership Forum in Botswana this Wednesday, with the host country’s Vice President Mr Slumber Tsogwane highlighting the importance of fostering intra-Africa travel.
“Tourism is the major contributor to most African countries’ economies, therefore there is need to liberalise trade and travel to ensure we get the most of what the motherland has on offer. Not only do we create employment opportunities for ourselves, but we can also be a competitive destination. I am made to understand there are over 53 countries here present. Imagine if we made the most of AFCTFC without visa hassles, we can be a formidable force in the world with regards to tourism.”
Buyers and stakeholders are convinced a unified approach can transform the continent to a more attractive destination for tourists and investors.
A buyer from Malawi said, “This year noise has been made on opening up air travel and I’m excited about exploring the various opportunities that are being presented here.,” while another buyer from Lesotho stated, “As a travel urgent you always want to give the best package to your clients but sometimes the issue of connectivity may be a problem, but I’m glad we have concurred in addressing that and airlines and also reasoning with other tourism players.”
“The Africa Continental Free Trade Area (AfCFTA) Agreement’s role in economic integration and its impact on tourism cannot go unnoticed. This unified approach can lead to shared prosperity, making the continent a more attractive destination for both tourists and investors,” noted Mrs Emily Mburu Ndoria, Direct Trade Services AfCFTA.
Africa Tourism Partners CEO Mr. Kwakye reiterated the need for collective action to shape the narrative of Destination Africa.
Zimbabwe’s head of delegation and Permanent Secretary in the Ministry of Tourism and Hospitality Industry, Dr Takaruza Munyanyiwa is optimistic of good returns for Brand Zimbabwe.
He said, “Zimbabwe has continuously proved that it is capable of hosting Conferences and this platform is a win for us selling the country to these buyers for world class events.”
As the Africa Tourism Leadership Forum progresses, the momentum and learnings promise to drive further innovation and collaboration for Destination Africa.
The AfCFTA Agreement intends to increase and facilitate intra-African trade and foster industrial growth by establishing a single market that facilitates the movement of people, investment, goods, and services on the continent.
Benin, Gambia, Rwanda and the Seychelles are the only countries on the continent allowing visa free access for all Africans.